Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
Processi di gestione
della conoscenza
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
Elements of the knowledge creating process
Ba: Context-Knowledge Place
•Platform for knowledge
conversion
•Space for self-transcendence
•Multi-context place
SECI: Knowledge Conversion Process
Quality and
Energy
Moderate
•Conversion between
tacit/explicit knowledge
Input
Output
•Grow and shift through the
continuous knowledge
conversion process
•Moderate how ba performs
as a platform for SECI
Knowledge Assets: Base of Knowledge Creation
Nonaka, Toyama, Konno 1999
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
The SECI Model of Knowledge Creation and Utilization
Sharing and
creating tacit
knowledge
through direct
experience
Learning and
acquiring new
tacit knowledge
in practice
Socialization
Internalization
Externalization
Articulating tacit
knowledge
through dialogue
and reflection
Combination
Systemizing and
applying explicit
knowledge and
information
Nonaka, Konno, Toyama, Reinmoeller
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
The knowledge spiral
Nonaka e Takeuchi, 1995, The knowledge creating company
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
BA as a shared context in motion
Individual
Context
Individual
Context
Shared
Context
Ba
Mental Space
(Emotion, Cognition, Value)
Physical or Virtual Space
(Action)
Source: I .Nonaka,I,.R.Toyama and N.Konno
“SECI, Ba and Leadership：a Unified Model of Dynamic Knowledge Creation”
Long Range Planning 2000
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
Knowledge assets
Defined as “Firm-specific resources
that are indispensable to create value for the firm”
DIFFICULT to measure,
Owing to the tacit nature
Of knowledge
They are dynamic
and constantly evolving
INPUT and OUTPUT,
moderating factors of
organizational knowledge
process
Source: Nonaka, Konno, and Toyama, 1998
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
FOUR CATEGORIES OF KNOWLEDGE ASSETs
Experiential Knowledge Assets
Shared tacit knowledge through
common experiences
• Skills and know-how of individuals
• Care, love, trust, and security
(emot.know)
• Energy, passion, and tension
(energetic Know)
Routine Knowledge Assets
Tacit knowledge routinized and
embedded in actions and practices
• Know-how in daily operations
• Organizational routines
• Organizational culture
Conceptual Knowledge Assets
Explicit knowledge articulated through
images, symbols, and language
• Product concepts
• Design
• Brand equity
Systemic Knowledge Assets
Systematized and packaged
explicit knowledge
• Documents, specifications, manuals
• Database
• Patents and licenses
Source: Nonaka, Konno, and Toyama, 1998
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
COME SI SVILUPPANO I PROCESSI DI CONOSCENZA
PER L’INNOVAZIONE AZIENDALE ?
SECI
Ba
Moderate
In
Out
Build and Energize
Ba
Lead SECI
Knowledge Assets
Justify
Direct
Develop and Redefine KA
Synchronize
Define
Knowledge Vision
Source: Nonaka, Toyama, and Konno, 1999
Prof. G. Passiante
Corso di Economia dell’innovazione - A.A. 2012/13
Aspetti “hard”
Aspetti “soft”
Generare fattori abilitanti la creazione ed acquisizione di
conoscenza
Processi cognitivi caotici
•Conoscenza posseduta dall’individuo
•Reti di relazioni tra individui
•Database e infrastrutture di rete
Informazione/conoscenza
sistematizzata
David Skyrme, 2000, Developing a knowledge strategy: From management to leadership
