PUBLIC RELATIONS AND CORPORATE COMMUNICATION 1st Cycle Degree (3 years – 180 credits) Faculty of Communication, Public Relations and Advertising This was the first University degree in Public Relations in Italy. The course intends to train professionals in the management of all aspects of internal, external and public relations, for public and private sector institutions, in the manufacture and commercial sectors, facing globalisation processes at their best. Graduates will be able to use all the communication tools, from advertising to the new media linked to the Internet, which enable the customization of messages and a direct interaction with the receiver. Career possibilities: Graduates will have the opportunity to work as product and brand managers in the marketing field; in the external relations and in press offices; in advertising and public relations agencies; in event promotion and organisation agencies or market research agencies. RELAZIONI PUBBLICHE E COMUNICAZIONE D'IMPRESA Crediti/ Credits PUBLIC RELATIONS AND CORPORATE COMMUNICATION I ANNO Introduzione ai media e sociologia dei processi culturali Economia politica 9 Relazioni pubbliche e comunicazione d'impresa 9 Information and Communication Technology Consumi e cultura d'impresa Linguaggi della pubblicità Semiotica Professional English I 6 6 6 6 6 Public Relations And Corporate Communication Information And Communication Technology Consumer Trends And Business Culture The Languages Of Advertising Semiotics Professional English I II ANNO Economia aziendale Marketing Statistica e ricerche di mercato Sociologia del cambiamento sociale Teoria e tecnica della comunicazione pubblica Professional English II Seconda Lingua Straniera: Geografie e Culture Attività formative a scelta * 9 9 12 6 6 6 6 6 2ND YEAR Business Economics Marketing Statistics And Market Research Sociology Of Social Change Institutional Communication: Theory and Techniques Professional English II Second Foreign Language: Geography and Culture Elective Courses* 6 9 3RD YEAR Public Relations (Advanced) Consumer Psychology 6 Italian Language Writing and Communication Lab III ANNO Relazioni Pubbliche (corso progredito) Psicologia e consumi Laboratorio di scrittura e comunicazione in lingua italiana Organizzazione d'impresa e gestione delle risorse umane Istituzione di diritto pubblico e privato Creatività e progettazione Professional English III Attività formative a scelta* Prova finale 9 6 6 6 6 12 6 *ATTIVITA' FORMATIVE A SCELTA*-Gli studenti devono acquisire complessivamente nell'arco dei tre anni 18 CFU da Attività Formative a scelta ATTIVITA' FORMATIVE A SCELTA Comunicazione aziendale e linguaggi digitali Comunicazione sociale Etica ed Economia Comunicazione audiovisiva Ricerche Psico-Sociali sul Consumatore e sull'Opinione Pubblica Tecniche di creatività pubblicitaria Strategie e Politica Aziendale Laboratorio di giornalismo 1ST YEAR Introduction To The Media And Sociology Of Cultural Processes Political Economics Company Organization And Human Resources Management Public and Private Law: Fundamentals Design And Creativity Professional English III Elective Courses* Final Project *ELECTIVE COURSES - Students Shall Acquire A Total Amount Of 18 ECTS Over The Three Years Of The Degree Course credit / credits 6 6 6 6 6 6 6 6 ELECTIVE COURSES Business Communication and Digital Languages Social Communication Economics and Ethics Audiovisual Communication Psychosocial Research: Consumer And Public Opinion Advertising: Creativity Techniques Business Strategy And Policy Journalism Lab