Public Relations and Corporate Communication

PUBLIC RELATIONS AND CORPORATE COMMUNICATION
1st Cycle Degree
(3 years – 180 credits)
Faculty of Communication, Public Relations and Advertising
This was the first University degree in Public Relations in Italy. The course intends to train professionals in the management of all
aspects of internal, external and public relations, for public and private sector institutions, in the manufacture and commercial
sectors, facing globalisation processes at their best.
Graduates will be able to use all the communication tools, from advertising to the new media linked to the Internet, which enable
the customization of messages and a direct interaction with the receiver.
Career possibilities:
Graduates will have the opportunity to work as product and brand managers in the marketing field; in the external relations and in
press offices; in advertising and public relations agencies; in event promotion and organisation agencies or market research
agencies.
RELAZIONI PUBBLICHE E COMUNICAZIONE
D'IMPRESA
Crediti/
Credits
PUBLIC RELATIONS AND CORPORATE COMMUNICATION
I ANNO
Introduzione ai media e sociologia dei processi
culturali
Economia politica
9
Relazioni pubbliche e comunicazione d'impresa
9
Information and Communication Technology
Consumi e cultura d'impresa
Linguaggi della pubblicità
Semiotica
Professional English I
6
6
6
6
6
Public Relations And Corporate Communication
Information And Communication Technology
Consumer Trends And Business Culture
The Languages Of Advertising
Semiotics
Professional English I
II ANNO
Economia aziendale
Marketing
Statistica e ricerche di mercato
Sociologia del cambiamento sociale
Teoria e tecnica della comunicazione pubblica
Professional English II
Seconda Lingua Straniera: Geografie e Culture
Attività formative a scelta *
9
9
12
6
6
6
6
6
2ND YEAR
Business Economics
Marketing
Statistics And Market Research
Sociology Of Social Change
Institutional Communication: Theory and Techniques
Professional English II
Second Foreign Language: Geography and Culture
Elective Courses*
6
9
3RD YEAR
Public Relations (Advanced)
Consumer Psychology
6
Italian Language Writing and Communication Lab
III ANNO
Relazioni Pubbliche (corso progredito)
Psicologia e consumi
Laboratorio di scrittura e comunicazione in lingua
italiana
Organizzazione d'impresa e gestione delle risorse
umane
Istituzione di diritto pubblico e privato
Creatività e progettazione
Professional English III
Attività formative a scelta*
Prova finale
9
6
6
6
6
12
6
*ATTIVITA' FORMATIVE A SCELTA*-Gli studenti
devono acquisire complessivamente nell'arco dei tre
anni 18 CFU da Attività Formative a scelta
ATTIVITA' FORMATIVE A SCELTA
Comunicazione aziendale e linguaggi digitali
Comunicazione sociale
Etica ed Economia
Comunicazione audiovisiva
Ricerche Psico-Sociali sul Consumatore e
sull'Opinione Pubblica
Tecniche di creatività pubblicitaria
Strategie e Politica Aziendale
Laboratorio di giornalismo
1ST YEAR
Introduction To The Media And Sociology Of Cultural
Processes
Political Economics
Company Organization And Human Resources Management
Public and Private Law: Fundamentals
Design And Creativity
Professional English III
Elective Courses*
Final Project
*ELECTIVE COURSES - Students Shall Acquire A Total Amount
Of 18 ECTS Over The Three Years Of The Degree Course
credit /
credits
6
6
6
6
6
6
6
6
ELECTIVE COURSES
Business Communication and Digital Languages
Social Communication
Economics and Ethics
Audiovisual Communication
Psychosocial Research: Consumer And Public Opinion
Advertising: Creativity Techniques
Business Strategy And Policy
Journalism Lab