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Intervista a Gabriele Ronchini
4w MarketPlace wants to acquire an European rival ahead its potential IPO
4w MarketPlace, the private Italian company, wants to acquire an European peer ahead its IPO on the Aim
segment, Gabriele Ronchini, executive chairman of 4w MarketPlace said.
The management does not intend to hire an advisor at this stage, Ronchini said. Should it decide to pursue a
target, it would hire legal advisers, auditors and other consultants in later process stages, he added.
4w MarketPlace is an online advertising network for premium publisher networks founded in 2008. Its platform
provides a geo-targeting service that enables its clients to target their communication to a specific geographical
area.
It is interested in small-sized targets operating in the fields of online and video advertising, Ronchini said. 4w
MarketPlace would look at rivals, that can help it to expand its client base in specific countries, he said, pointing to
Spain, Portugal and France as regions of primary interest.
He noted that M&A operations would enable 4w MarketPlace to speed up its growth strategy abroad. 4w
MarketPlace is keen to expand into the South European online advertising sector, where it sees huge growth
potential, Ronchini explained, noting that this geographical area is very similar to Italy for the culture of making
business and the maturity of the online advertising industry.
The UK and the US are interesting markets, he said, but 4w MarketPlace is only observing these markets at the
moment with no clear plan for entry due their high competitiveness.
The company can finance its deals, using its own financial resources and it has not used any bank financing to
date, Ronchini said. Last year, 4w MarketPlace clocked a EUR 7.5m turnover with EBITDA margins of 7%. For
this year, the company should reach sales of EUR 10m with EBITDA margins of 10%, he added.
Once it realizes a deal, the management would start to consider strategic options, listing included, Ronchini said.
The management could list 4w MarketPlace on the Aim segment of the Milan Stock Exchange, he noted, naming
as its peers such as Triboo Digitale, the private Italian provider of ecommerce activities for blue-chip companies,
DigiTouch (DGT:IM), the Italian-listed digital advertising group, Criteo [NASDAQ: CRTO], a performance
display advertising firm.
The Milan-based company was established by Gabriele Ronchini, Roberto Bassani and Alberto Fioravanti, in
2008.
Digital Magics, Principia Sgr and Dada are 4w MarketPlace's two main shareholders, with a 32%, a 23% and a
25% stake sale respectively, while the rest of 16% is fragmented in the hands of the management and small
shareholders.
4w MarketPlace headquarters in Milan, and it has office in Fisciano, close to Salerno and in Firenza. It has a work
force of 30 employees.
by Micaela Osella
28 GENNAIO 2016 – BTB ORESETTE 1/2
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