TOPIC - DIGITAL ECONOMY
IL MONDO DIGITALE IN UN
EVENTO § THE DIGITAL WORLD IN
AN EVENT
Di Eugenia Morato @EugeniaMorato
Tre giorni di storie di piccole e grandi realtà tecnologiche che hanno scelto il Web Summit
come momento d’incontro, divertimento, crescita. L’indotto generato dalla convention
sull’economia locale di Dublino, città dove si è tenuta la manifestazione, è altissimo e i
partecipanti accorsi all’edizione 2014 sono stati oltre 22000 § Three days story-telling related
to small and large technological companies which have chosen the Web Summit as a place
of meeting, entertainment and development. The local economy of Dublin, the city where the
convention took place, largely benefited from the 2014 edition that attracted over 22,000 visitors
1
02 milioni di euro. È questo l’impatto economico che
ha prodotto sull’economia locale di Dublino il Web
Summit, l’evento di tre giorni dedicato a web, tecnologia, startup e innovazione, che si è svolto nella capitale
irlandese dal 4 al 6 novembre scorso. Creato nel 2010 da
Paddy Cosgrave, all’epoca venticinquenne, il Summit è
cresciuto da 450 persone ai 22.000 partecipanti dell’edizione del 2014. Più di 1.300 i giornalisti accreditati provenienti da ogni parte del mondo e una parte della redazione
dell’Irish Independent - uno dei principali quotidiani d’Irlanda - trasferitasi al Web Summit per 3 giorni per raccontare a tutti gli irlandesi, con articoli quotidiani e inserti
ad hoc, l’evento orgoglio di un’Irlanda che genera posti di
lavoro attirando grandi aziende e talenti tecnologici. Siamo in una Dublino proclamata a gran voce capitale europea della tech industry. Qui, più di 700 investor e venture
capitalist si sono aggirati tra gli stand delle 2.160 startup
(di cui 93 italiane) arrivate da 109 paesi con i più diversi
©Web Summit
90
Pubblicità Italia 09 | novembre 2014
T
he Web Summit, the three-day event dedicated to web,
technology, start-ups and innovation held in Dublin from
4 to 6 November, is worth Euro 102 million to the Irish
capital’s local economy. Created in 2010 by Paddy Cosgrave,
who was 25 then, the Summit has jumped from 450 people to
22,000 attendees at the 2014 edition. Over 1,300 journalists
from all over the world and the Irish Independent - one of the
main newspapers in Ireland - sent a delegation of its editorial
staff for three days to report the summit with daily articles
and ad hoc inserts. Ireland, which generates employment by
attracting technological talents and companies, is legitimately
proud of this event. Dublin is the acclaimed European capital of the tech industry. Here, over 700 investors and venture
capitalists visited the stands of the 2,160 start-ups (93 Italian) which flocked there from 109 countries motivated by the
most disparate objectives: from funding to networking, from
making their names known to spotting talents to include in
their teams. “Everything began in 2010 in my room, when I
still shared an apartment with other people - says Paddy Cosgrave at the end of the Web Summit -. Every now
and then I talked on Skype to Jack Dorsey, Twitter, and
one day he was a bit annoyed because they were in their
offices and I was in my room. So I promised him that we
would organize a conference. The first year it went well
and look at us today.” To those who ask him if he went
perhaps overboard, he smiles and answers: “I do not think
the Web Summit is too big, on the contrary I believe that
we can still grow.” From 12,000 participants in 2013 to
22,000 in 2014, that was quite a growth. A team of 2,200
people - average age: 27 - has created this great event
where you could breathe innovation, energy and trust in
the future. Three days full of stories of small and large
technological companies which have chosen the Web
Summit as a place of meeting, entertainment and growth.
You felt as if you were walking on the border between present and future, as if what seemed so far just a moment
before, was finally within reach.
