ETHICS OF ADVERTISING Anno accademico 2016/17 CdS

Sistema centralizzato di iscrizione agli esami
Programma
ETHICS OF ADVERTISING
VERONICA NERI
Anno accademico
CdS
2016/17
STUDIES IN PERFORMING ARTS AND
COMMUNICATION
450MM
6
Codice
CFU
Moduli
ETICA DELLA
COMUNICAZIONE
PUBBLICITARIA
Settore
M-FIL/03
Tipo
LEZIONI
Ore
36
Docente/i
VERONICA NERI
Learning outcomes
Knowledge
The students will learn notions of history and theory of advertising; ethical issues related to advertising; the language of advertising; possible
ethical perspective.
Assessment criteria of knowledge
Assessment criteria of knowledge
Skills
Learn to critically read an advertisement; ability to identify more or less ethical issues obvious of all advertisements from deontological and
ethical point of view.
Assessment criteria of skills
Analysis of case studies during the course; brainstorming at the beginning of the lesson; lesson dialogued;
Behaviors
Students will listen and partecipate to comment or to have clarification or for personal reflections in the final moment of each lesson will be
conducted in participatory mode.The student will be able to acquire a critical attitude concerning the various forms of communication of
advertising.
Assessment criteria of behaviors
Observation and critical debate during the course.
Prerequisites
To be able to read, write and understand.
Co-requisites
Following other courses simultaneously is not compulsory.
Prerequisites for further study
This course is not a prerequisite to other ones.
Teaching methods
- Oral teaching, with power point
- Oral teaching, by questions and answers.
- Lesson partecipated
- Whiteboard
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Sistema centralizzato di iscrizione agli esami
Programma
- Analysis of case studies
- possibility to meet the teacher every week; possibility to meet other experts in communication.
Syllabus
The course will examine the advertising from an ethical point of view, in particular ethical issues related to the linguistic dimension and iconic
advertisements from a diachronic and synchronic perspective.
It will try to critically read the advertisement in relation also to the web media .
Discussions and reflections about ethical and deontological issues.
Bibliography
1. S. Calabrese, Il sistema dell'advertising, Carocci, Roma 2012;
2. V. Neri, Etica della comunicazione pubblicitaria, La Scuola, Brescia 2014;
3. U. Volli, Semiotica della pubblicità, Laterza, Roma Bari 2007.
Indicazioni per non frequentanti
It is necessary to read the book of: A. Zanacchi, Pubblicità: effetti collaterali. Riflessioni sulle conseguenze «involontarie» della pubblicità, Editori
Riuniti, 2004.
Assessment methods
Oral proof. Before the teacher and the committee the student have to demonstrate to have read the books, studied them and understood their
contents.
If not, unfortunately the test is not passed.
Work placement
No stage or trainship are available in this course
Additional web pages
Moodle: http://polo4.elearning.unipi.it/
Notes
The course will start on Thursday, February 23rd.
Updated: 09/05/2017 17:38
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